high hopes fermentation lab

BRAND IDENTITY DESIGN

High Hopes Fermentation Lab was a market research project focused on creating a brand identity system tailored for Oregon's vibrant microbrew scene. Designed with a specific age group in mind, the brand aimed to captivate a younger generation drawn to counterculture, craft beer, and the unique experience of visiting breweries. Through innovative design and strategic branding, we sought to embody the spirit of this target audience, blending tradition with modern flair to create a memorable and engaging brand presence.