SAFE HAVEN HUMANE SOCIETY

CAMPAIGN DESIGN

For this project, we developed a comprehensive branding and promotional system for a local non-profit animal shelter, Safe Haven Humane Society. The campaign's primary goal was to encourage donations through recycled can drop-offs to support the shelter's mission of saving animals. This collaborative effort involved myself and two other students.

The created identity reflects a bold, colorful, and eye-catching style, in line with my design aesthetics. The system included posters, flyers, social media graphics, and secondary patterns and graphics. This campaign is currently in use by Safe Haven Humane Society.