ALEsong brewing

BRAND IDENTITY DESIGN

This project centered on revitalizing the brand identity system for Alesong Brewing, a high-end brewery nestled in the Eugene countryside. While Alesong’s existing branding exudes elegance and a focus on experience, it often resembles a winery due to its location, graphic style, and customer portrayal. To address this, I refreshed the brand with a bold and contemporary identity system that retains its sophisticated essence. The new design aims to be more inclusive, appealing to all levels of the beer lover community while maintaining the core values that define Alesong Brewing.