ivanov aviation

BRAND IDENTITY DESIGN

Ivanov Aviation is a small subsidiary of a network of companies owned by a local businessman Karl Ivanov. Karl and his pilot wanted to create a brand identity system that they could use while recording flight data, maintaining correspondence with various agencies, as well as having a more professional aesthetic when required. From those discussions this brand identity solution was created.

The client, along with their pilot, sought to establish a brand identity that embodied sleek professionalism, adaptable across all forms of communication, including physical paperwork and digital correspondence. They prioritized a design that was not only clean and elegant but also functional and instantly recognizable. To achieve this, we concentrated on a sophisticated palette of black and metallic tones, ensuring the brand’s visual identity would convey the desired attributes effectively.