CASCADE PLACE APARTMENT HOMES

BRAND IDENTITY DESIGN

Nestled in Molalla, Oregon, Cascade Place Apartment Homes are luxury apartments that just finished completion of their 153-unit community. 

Tasked with crafting a brand identity from scratch, the goal was to encapsulate luxury, comfort, and a welcoming atmosphere, all while embracing a sleek and modern aesthetic. The key to this vision was harmonizing the brand’s visual language with the natural beauty of its surroundings, ensuring that the essence of luxury and minimalism integrated with the environmental context. This approach led to the development of a brand system that not only appeals to those seeking a modern living space but also resonates with individuals who value a connection to nature and the outdoors.