casa de caldos

BRAND IDENTITY DESIGN

Casa De Caldos, a local Mexican eatery celebrated for its authentic Oaxacan soups and traditional dishes, has roots in Woodburn, Oregon, and recently celebrated the opening of a second location in Molalla, OR. This expansion prompted the desire for a revitalized brand identity, that preserves the familiarity of their original logo while embracing a more contemporary look.

The initial branding, characterized by its intricate logo and vibrant palette, was perceived as “too busy,” detracting from the restaurant’s message. Tasked with this challenge, I re-imagined the logo to strike a balance between modernity and tradition. By refining the logo’s complexity while retaining its iconic shape, I ensured that Casa De Caldos’s new visual identity would resonate with the community by not only elevating the brand’s professionalism but also strengthening consumer trust through a coherent and polished brand identity system.