COMMON CENSE

BRAND IDENTITY + PACKAGING

This project was created from the process of turning a common object such as a pencil sharpener into an alternative use product that you could then sell to a target audience. From the pencil sharpener, I got the idea for an incense holder. This is where the brand Common Cense was born. First I needed to create a brand identity, which was targeted towards a younger psychedelic audience. Once that was ironed out I created packaging for the imaginary product. The colors are made to be bright and eye catching, while the typography and patterning closely resemble smoke and the incense trail.