MINDFRUIT ALES

BRAND IDENTITY DESIGN

Mindfruit Ales was a creative branding project aimed at flushing out the brand identity system for the creative service provider, Mindfruit. This was a passion project intended to create a strong brand system for my portfolio as well as a logo, typography, and color system that could be used once my design firm had come to fruition. The result was Mindfruit Ales, which was a fictional brewery in the Willamette Valley that specialized in various alcoholic beverages such as beers, ciders, and sour ales.

Now that Mindfruit is up and running I have continued to use the original blackberry logo, but have changed the typography and secondary graphic system to better incorporate the aesthetic needed for my company.